As one of the Internet’s top 300 most popular sites, Squidoo is a must-have component of any successful site promotion strategy. On Squidoo, users can create “lenses” in their niche field to promote their website, product or service. A lens is a short, text-based web page about a specific topic. Lenses are free to create, and users can create as many lenses as they wish.

Squidoo offers two main benefits to Internet marketers:

-    Search engine optimization – from an SEO standpoint, Squidoo benefits marketers by creating inbound links back to the target site. The links are surrounded by keyword-rich text, which increases their value to the search engines. 

-    Direct traffic streams – Squidoo also an immediate flow of traffic back to the owner’s page. When users find a lens that interests them on Squidoo, they may click on the links within the lens to learn more.

The benefits of marketing on Squidoo become even greater when a lens is highly ranked within the community. Lenses are ranked on the following factors:

-    Frequency of updates

-    Number of page views

-    Number of links to the lens (inbound links)

-    Number of links from the lens (outbound links)

Marketers can increase the power of their Squidoo lens by working to increase its ranking in the community. Adding new information to the post on a regular basis, linking to other sites, creating links to the lens (for example from an article posted on Ezine Articles), and promoting the lens on social media sites are great ways to boost the power of your Squidoo page. By taking steps to market your page, you’ll increase its power exponentially.